Reputation management refers to the influencing and controlling or concealing of an individual's or group's reputation.
"Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search.
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity's reputation.